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Book Cover for: Advanced Consumer Psychology: Neuromarketing, Emily Carter

Advanced Consumer Psychology: Neuromarketing

Emily Carter

A Powerful Academic Resource in Neuro-Driven Consumer Behavior
Merging rigorous research with real-world application, this comprehensive guide unveils the science behind why people buy-examining neural circuits, cognitive biases, and emotional triggers that shape consumer decisions. Perfect for industry experts, scholars, and marketing professionals, it provides actionable insights backed by advanced methodologies.

Key Highlights:

  • Tactile illusions in haptic marketing campaigns
  • Triune brain model for practical persuasion strategies
  • Subliminal triggers for anchoring price perceptions
  • Scarcity and urgency tactics for heightened consumer attention
  • Color psychology for deep emotional resonance
  • Neurolinguistic programming to rewrite brand narratives
  • Memory-encoding techniques for indelible brand recall

Structured into focused chapters, each segment targets a distinct facet of consumer psychology, forming an indispensable roadmap for anyone determined to master the fusion of neuroscience and marketing.


Book Details

  • Publisher: Independently Published
  • Publish Date: Jan 24th, 2025
  • Pages: 282
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 9.00in - 6.00in - 0.59in - 0.84lb
  • EAN: 9798308067146
  • Categories: Consumer Behavior - General