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Book Cover for: Advertising, the Media and Globalisation: A World in Motion, John Sinclair

Advertising, the Media and Globalisation: A World in Motion

John Sinclair

This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.

Book Details

  • Publisher: Routledge
  • Publish Date: May 29th, 2012
  • Pages: 168
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 9.21in - 6.14in - 0.44in - 0.92lb
  • EAN: 9780415668828
  • Categories: Advertising & PromotionInternational - GeneralMedia Studies

About the Author

John Sinclair is an Honorary Professorial Fellow in the Australian Centre at the University of Melbourne. He has become internationally acknowledged over the last twenty-five years for his research on the globalisation of media industries. This has been published in the leading journals of the field, as well as various books, notably Images Incorporated: Advertising as Industry and Ideology (1987); New Patterns in Global Television: Peripheral Vision (1996, edited, with Stuart Cunningham and Liz Jacka); Latin American Television: A Global View (1999); and Contemporary World Television (2004, edited, with Graeme Turner).

Praise for this book

'...the breadth and depth of his survey of the core communication medium of the late 20th century makes his book worth reading, certainly by students and probably by practitioners. Sinclair achieves something quite rare in the contested country where academic interests and applied information co-exist. His book is heavy on theory and social analysis, but it is also a history of the way the sector has worked and adapted to change.' - Stephen Matchett, Books in brief, The Australian