Coaching By Design
Rethink How You Lead...Redesign How You Coach

"Coaching By Design" bridges the worlds of sport and strategy by applying the principles of the design process to coaching hockey teams. Written by veteran coach and designer Scott Dutertre, this book provides a fresh, structured approach to leadership that addresses one of the sport's most pressing challenges: the growing generational gap between coaches and players.

Drawing on nearly three decades of experience in high-performance hockey and digital design, Dutertre guides coaches through a step-by-step framework, from defining team culture and collecting data to implementing solutions and refining strategies. Through relatable stories, practical tools, and insights into generational behavior, readers learn how to connect with today's athletes, build trust, and foster accountability.

Whether you're coaching a youth team, managing professionals, or leading in a business setting, Coaching By Design offers a blueprint to cultivate a culture of clarity, empathy, and high performance. This is not just a coaching book it's a design manual for building better teams.