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Future Ready: Goal of the 21st Century Firm Theory Strategy for Indian Managers
Future-Ready: Goal of the 21st Century Firm Theory Strategy for Indian Managers by Varadarajan Pattammal presents a groundbreaking framework for understanding how Indian firms can redefine success in an era of rapid global transformation. Moving beyond the outdated notion of profit maximization, this book introduces the, Goal of the 21st Century Firm Theory, a multidimensional approach to business strategy emphasizing sustainable competitive advantage, stakeholder value creation, and ethical leadership.
Tailored specifically for Indian managers navigating global markets, the book is structured into 13 insightful chapters, each addressing a pivotal pillar of modern corporate strategy-from globalization and innovation to sustainability, people-centric goals, agility, governance, and leadership development. Drawing on real-time Indian examples such as Tata Group, Infosys, Mahindra, Reliance Jio, and Godrej, and benchmarking them with global giants like Unilever, Toyota, Google, and Patagonia, the book demonstrates how Indian firms are uniquely positioned to lead the world by blending tradition with modernity.
Through a rich blend of theory and practice, the author equips managers with practical tools like stakeholder mapping, CSR audits, CAGE and AAA frameworks, innovation strategy development, and ESG implementation plans. Each chapter features learning objectives, outcomes, case studies, assignments, discussion questions, and curated reading lists to support corporate leaders, MBA students, and policymakers alike.
Whether you're a startup founder, a senior executive, or a business student, this book empowers you to shift your mindset from profit alone to profit with purpose. It reveals how firms that pursue inclusive growth, social responsibility, innovation, and resilience not only build sustainable enterprises but also shape the future of business in India and beyond.
Tailored specifically for Indian managers navigating global markets, the book is structured into 13 insightful chapters, each addressing a pivotal pillar of modern corporate strategy-from globalization and innovation to sustainability, people-centric goals, agility, governance, and leadership development. Drawing on real-time Indian examples such as Tata Group, Infosys, Mahindra, Reliance Jio, and Godrej, and benchmarking them with global giants like Unilever, Toyota, Google, and Patagonia, the book demonstrates how Indian firms are uniquely positioned to lead the world by blending tradition with modernity.
Through a rich blend of theory and practice, the author equips managers with practical tools like stakeholder mapping, CSR audits, CAGE and AAA frameworks, innovation strategy development, and ESG implementation plans. Each chapter features learning objectives, outcomes, case studies, assignments, discussion questions, and curated reading lists to support corporate leaders, MBA students, and policymakers alike.
Whether you're a startup founder, a senior executive, or a business student, this book empowers you to shift your mindset from profit alone to profit with purpose. It reveals how firms that pursue inclusive growth, social responsibility, innovation, and resilience not only build sustainable enterprises but also shape the future of business in India and beyond.
Book Details
- Publisher: Independently Published
- Publish Date: Jun 5th, 2025
- Pages: 112
- Language: English
- Edition: undefined - undefined
- Dimensions: 10.00in - 7.00in - 0.23in - 0.46lb
- EAN: 9798286947430
- Categories: • Leadership