Name: Human Vs ChatGPT - Language of Advertising in Beauty Products Advertisements
ISBN: 9781032934136

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Human Vs ChatGPT - Language of Advertising in Beauty Products Advertisements

Ida Skubis

Hardcover

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Pre-order: Ships Nov 21th, 2024

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This book systematically investigates the linguistic strategies employed in beauty product advertising to assess their persuasive and manipulative effects. The work is divided into two sections: a review of relevant literature and an empirical analysis of advertisements. The analysis initially focuses on the linguistic features of advertisements created by humans prior to the introduction of ChatGPT, examining the linguistic measures used and their methods of persuasion and manipulation. Subsequent sections provide a detailed examination of advertisements generated by ChatGPT versions 3.5 and 4.0, analysing the artificial intelligence's use of linguistic techniques. This includes a meta-analysis where ChatGPT itself discusses the linguistic strategies it employs. The ultimate goal is to compare and contrast the effectiveness and linguistic devices used in advertisements crafted by humans and those by ChatGPT, analysing how AI influences the language of advertising and its impact on consumer behaviour.

Book Details

Publisher: CRC Press
Publish Date: Nov 21st, 2024
Pages: 184
Language: English
Edition: undefined - undefined
Dimensions: 0.00in - 0.00in - 0.00in - 0.00lb
EAN: 9781032934136
Categories: • Artificial Intelligence - Natural Language Processing• Beauty & Grooming - General• Advertising & Promotion

About the Author

Ida Skubis, PhD, Silesian University of Technology Dominika Kolodziejczyk, Jan Dlugosz University

Dominika Kolodziejczyk, Jan Dlugosz University