Storytelling is the most impactful and memorable form of persuading and influencing people. You do not need to have lived an extraordinary life to share great stories that will be memorable and effective in achieving your goals.
This book includes a variety of story formats that will help you to find meaningful stories for you and your audience. It will help you to craft your own stories to use in all types of communication. The book contains a wide range of examples and is filled with lots of hints, tips and ideas on how you can create your own stories with impact.
The book is written by the author of the book 'No Rules: What If Everything You Knew About Presentation Was Wrong?'. The well researched book includes ideas that come from a career of over twenty five years in presenting, coaching and training. It's a must read for anyone who wants to make a positive step forward in their communication.