
You've built an impressive marketing career. You consistently deliver results, master new platforms, and execute campaigns that move metrics. Yet when it comes to interviews for that next-level role, something doesn't translate. You can discuss what you've done, but struggle to articulate strategic thinking. You know your craft, but can't quite demonstrate leadership potential. You have the capability-you just need the framework to showcase it.
This is the book that changes that.
✓ The Leadership Transition
Understand exactly what interviewers are evaluating when they assess your readiness for strategic roles. Learn how to demonstrate the shift from executor to strategist, even if you haven't formally managed teams yet.
✓ The Mid-Level Interview Landscape
Navigate sophisticated, multi-round processes with confidence. Know what each interview stage assesses, who you'll meet, and how to build rapport with stakeholders from sales to executives.
✓ Strategic Research That Impresses
Go beyond basic company research to conduct competitive intelligence, market analysis, and organizational assessment that positions you as a strategic advisor from day one.
✓ Advanced Marketing Frameworks
Speak the language of strategic marketing through frameworks that demonstrate analytical rigor: OKRs, attribution models, portfolio allocation, cohort analysis, and more-explained clearly and applied practically.
✓ Executive Presence & Communication
Present complex ideas with clarity, handle tough questions with composure, and communicate in ways that build credibility with senior leaders. .