The LEGO(R) brand enjoys an excellent reputation and great popularity worldwide. The little pointy bricks from Denmark have brought joy to several generations of children and are also a popular investment for adults. This publication discusses various ways in which LEGO(R) can be used to generate returns. A comparison is made with alternative investment opportunities. In addition, the author's experiences as a trader are presented and an introduction to the concept of a business with LEGO(R) products is given. The writing style is suitable for hobby investors, as it is characterized by a high level of comprehensibility.