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Book Cover for: Rethinking the Enterprise: Competitiveness, Technology and Society, Philippe De Woot

Rethinking the Enterprise: Competitiveness, Technology and Society

Philippe De Woot

This provocative thought-piece from world leader in corporate responsibility Philippe de Woot suggests that an evolution of the system is possible, but it requires a more radical approach. It is only by changing its culture in depth that enterprise can restore the ethical and political dimension to its acts.

Book Details

  • Publisher: Routledge
  • Publish Date: Jun 16th, 2014
  • Pages: 128
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 8.40in - 6.00in - 0.60in - 0.61lb
  • EAN: 9781783532261
  • Categories: Decision Making & Problem SolvingEntrepreneurshipBusiness Ethics

Praise for this book

"Invites us to rethink the enterprise in its contribution to society rather than as a machine to produce profit while stakeholders are reduced to externalities."--Bruno Colmant
"For de Woot, the question is not to curse or contradict the enterprise but to revisit its purpose, its raison d'être. In this task he is at his best. Using Greek myths he takes us back to the forgotten fundamentals of the economic saga: enterprise's vocation is to be creative and innovative. The entrepreneur is there to change the existing order and this is neither simple nor without danger. This essay is thought provoking. It is vital to read it to find at the same time pleasure and ideas. It is so rare...!"--Jean-Pierre Hansen, GDF-Suez