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Book Cover for: Start-up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development, Alexander Godulla

Start-up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development

Alexander Godulla

This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up's brand, identity, and strategic communication, as well as the crucial role of internal communication.

Book Details

  • Publisher: Routledge
  • Publish Date: Dec 26th, 2025
  • Pages: 244
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 10.00in - 7.00in - 0.54in - 0.99lb
  • EAN: 9781032770864
  • Categories: Communication StudiesBusiness Communication - General

About the Author

Alexander Godulla is Full Professor at the Institute for Communication and Media Studies at Leipzig University, Germany. His research focuses, among other things, on the transformation and disruption of public communication, technology assessment and innovation as well as the communication of start-ups.

Linjuan Rita Men is Professor of Public Relations and Director of Internal Communication Research in the College of Journalism and Communications at the University of Florida, USA. Her research interests include internal communication, leadership communication, emerging technologies, and entrepreneurial communications.