FROM DIAL-UP TO DIGITAL DOMINANCE: HOW WE BUILT THE FIRST STREAMING EMPIRE

Before Netflix, YouTube, or Spotify, there was Broadcast.com, the pioneering platform that proved streaming was possible when most experts said it couldn't be done.

In this revealing insider account, Patrick Seaman, one of Broadcast.com's founding team members, takes you behind the scenes of the company that sold to Yahoo for $5.7 billion and laid the foundation for today's streaming revolution. From patching together networks of Radio Shack equipment to streaming the Super Bowl with the entire Internet watching, this is the untold story of how streaming technology evolved from experimental curiosity to global phenomenon.

Discover:

• How a scrappy startup overcame impossible technical challenges to stream the first-ever live sporting events on the Internet
• The business strategies and pivots that transformed audio broadcasts into a billion-dollar acquisition
• Behind-the-scenes stories of dealing with the NFL, building edge networks, and creating redundant systems when failure wasn't an option
• The critical lessons from Broadcast.com's success that today's streaming giants like Netflix, YouTube, and Twitch have adopted and refined
• Where streaming technology is headed next, from real-time sports engagement to 5G-powered immersive experiences

Whether you're a technology enthusiast, business strategist, or streaming media professional, this comprehensive history offers invaluable insights into the past, present, and future of the technology that changed how the world consumes content.

"Technology has a way of making us look to the future but forget the past. The past history of streaming is rich in learnings for those willing to put aside their perceptions and embrace a broader perspective. Patrick Seaman provides that perspective with his retrospective account of the origins of the streaming wars. A valuable tool for learning to manage change."
-James W. Keyes, Former CEO, 7-Eleven and Blockbuster; Author, Education is Freedom

From the technical challenges of the dial-up era to the strategic decisions shaping today's media landscape, this is the definitive account of streaming's evolution, told by someone who helped build it from the ground up.