The Financial Perspective of Financial-Based Brand Equity (FBBE) in GCC Countries by Eric Thompson offers a pioneering and insightful examination of how financial metrics and brand equity intertwine in the unique economic environment of the Gulf Cooperation Council (GCC) countries. This book explores the increasingly vital concept of Financial-Based Brand Equity (FBBE), which assesses brand value from a financial standpoint, focusing on the impact of brand equity on corporate profitability, market share, and overall economic performance.

With the GCC nations-Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, and Bahrain-representing some of the world's most dynamic markets, Thompson highlights how these countries' rapid economic growth, diversification efforts, and unique cultural dynamics create distinct opportunities and challenges for brand management and valuation.

This book goes beyond conventional brand equity frameworks and offers a structured, data-driven approach to evaluating brand performance. Key topics include:

The role of brand equity in financial performance and shareholder value

Financial models for measuring and valuing brand equity in the GCC context

The impact of regional consumer behavior on brand investments

Case studies of successful and failing brands in GCC markets

Strategic brand management in the face of market volatility and geopolitical influences

How economic diversification and Vision 2030 initiatives are reshaping brand investment strategies in the region

The Financial Perspective of Financial-Based Brand Equity is an essential read for business professionals, marketing managers, economists, and academics seeking to understand the financial dynamics behind brand valuation in one of the world's most important and rapidly evolving economic regions.