- This book now gives you the motivation to build a successful business

- Understanding the four quadrants

- Business owners who are willing to take a chance

- Strong communication skills

- Strong business and personal values in place

- Strong vision and mission

- Lead with passion and motivation

- Continue to educate yourself (learn skills)

- Empowering employees

- Adaptability

- Diversity

- Transparency

- Do not assume things in business

The biggest reason a business fails is the lack of entrepreneurship education, foundation, direction, and practical experience in every aspect of the business. From birth, we are taught to go to college and get an education with a degree. Once we graduate from college, get a job and start making money, or graduate from college, open up a business and start making money. This is far from the truth. We need to be educated with a strong foundation in business and real practical experience: nothing more and nothing less to hit our objective. The practical experience should be detailed with some form of direction. If you don't achieve this, your business will fail. Education is the key to having a successful business.

You must pick up and read a book, research the four quadrants related to your industry, and build a strong foundation. All successful individuals in life read and study their business or industry. Bouncing ideas and concepts of other individuals, groups, or organizations is okay. I cannot tell you how often I've gone through this process. Bouncing ideas and concepts allows different individuals to get their perspectives. But it's up to you to determine and identify the correct actions, steps, and direction. Don't get me wrong, business is hard work with a commitment.