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Book Cover for: The Luxury Illusion: How Billion-Dollar Brands Control Your Mind & Wallet, Sonny J. Cotter

The Luxury Illusion: How Billion-Dollar Brands Control Your Mind & Wallet

Sonny J. Cotter

What if everything you thought about luxury was a lie?

From the moment you step into a luxury boutique, scroll through a celebrity's Instagram, or see an influencer unbox a high-end bag, your mind is being carefully manipulated. Luxury brands have spent decades mastering the art of desire, using psychological tricks, artificial scarcity, and social validation to make you crave what you don't need and spend more than you should. They aren't just selling products-they are selling status, identity, and an illusion so powerful that it controls your buying decisions without you even realizing it.

Book Details

  • Publisher: Independently Published
  • Publish Date: Jan 20th, 2025
  • Pages: 52
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 9.00in - 6.00in - 0.11in - 0.18lb
  • EAN: 9798307696774
  • Categories: Consumer Behavior - General