The Moral Illusion is a deep and unsettling investigation into the collapse of honesty, conscience, and inner truth in the modern world - not through violence or tyranny, but through the far more seductive pull of performance.

In an age obsessed with optics, belonging, and curated identity, morality has become a stage play. Outrage is currency. Virtue is costume. And the audience is always watching.

Glenn Davies delivers a piercing critique of our cultural moment, where people no longer act from inner principle but from tribal scripts designed to gain safety, applause, or approval. He exposes how morality has been slowly displaced by the performance of morality - where our instincts are filtered, softened, and rebranded to suit the dominant emotion of the group.

This book travels through many uncomfortable but necessary terrains:

• The psychology of betrayal and why friends turn on each other
• The rise of public shame and the illusion of collective virtue
• Why silence now feels safer than truth
• The death of the inner life in a world addicted to being seen
• The social incentives that quietly erode conscience
• The difference between moral action and moral branding
• And how we came to fear being misunderstood more than being dishonest

Drawing on years of cultural observation, behavioural insight, and lived experience, Davies doesn't just dissect others - he interrogates himself. What remains of the self when everything becomes audience-facing? When identity is rehearsed? When doubt is forbidden? When agreement becomes survival?

The Moral Illusion is not about monsters. It's not about villains. It's about us - the ordinary, the well-meaning, the publicly good. It's about how we lose ourselves not through malice, but through the slow, daily rehearsal of acceptable emotion and filtered belief.

Brutal and honest, philosophical yet accessible, The Moral Illusion speaks to anyone who has ever felt the weight of pretending - and asks what might be possible if we stopped.

This is not a book about evil.

It's about something far more terrifying:

The slow death of conscience through constant performance.