The Sage Handbook of Industrial Marketing

Adam Lindgreen

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Provides a comprehensive examination of industrial marketing, covering organizational aspects, customer behavior, market research, and emerging trends.

Book Details

Publisher: Sage Publications Ltd
Publish Date: Jan 10th, 2026
Pages: 722
Language: English
Edition: undefined - undefined
Dimensions: 9.61in - 6.69in - 1.50in - 2.95lb
EAN: 9781036201272
Categories: • Marketing - Industrial• Facility Management

About the Author

Lindgreen, Adam: - Adam Lindgreen has completed studies in chemistry and physics (Copenhagen University) and engineering (the Engineering Academy of Denmark. He obtained a M.Sc. in food science and technology at the Technical University of Denmark; his eight-month long M.Sc. thesis was undertaken in collaboration with Danida in Denmark and Banco de Semillas Forestales in Nicaragua. He then earned an MBA at the University of Leicester. He received his Ph.D. in marketing from Cranfield University, with 18 months spent at University of Auckland's Business School.

Adam Lindgreen's first appointments were with the Catholic University of Louvain and Eindhoven University of Technology. Subsequently, he served as Professor of Marketing at Hull University's Business School; at the University of Birmingham's Business School, where he also was the research director in the Department of Marketing; and at the University of Cardiff's Business School. Under his leadership, the Department of Marketing and Strategy at Cardiff Business School ranked first among all research-intensive marketing departments in Australia, Canada, New Zealand, the United Kingdom, and the United States. Since 2016, Adam Lindgreen has been Professor of Marketing at Copenhagen Business School, where he also heads the Department of Marketing. Under his leadership, the department's number of AJG 3/4/4* journal articles and that of AJG 4/4* journal articles have increased with 925% and 600% respectively. Since 2018, Adam Lindgreen is Extraordinary Professor with University of Pretoria's Gordon Institute of Business Science where he also is International Research Advisor.

Adam Lindgreen's publications have appeared in academic journals, including Business Strategy and the Environment, the California Management Review, Entrepreneurship and Regional Development, Industrial Marketing Management, the International Journal of Management Reviews, the Journal of Advertising, the Journal of Business Ethics, the European Journal of Marketing, the Journal of Marketing Management, the Journal of the Academy of Marketing Science, the Journal of Product Innovation Management, the Journal of World Business, Organization Studies, Psychology & Marketing, and Supply Chain Management: An International Journal, among others.

Adam Lindgreen's 31 books include The Emergence and Rise of Relationship Marketing (published Ph.D. thesis; 2000), A Stakeholder Approach to Corporate Social Responsibility (with Kotler, Vanhamme, and Maon; 2012), How to Fast-Track Your Academic Career (with Di Benedetto, Vanhamme, and Nicholson; 2021), Managing Market Relationships (2008), Public Value (with Koenig-Lewis, Kitchener, Brewer, Moore, and Meynhardt; 2019), and Sustainable Value Chain Management (with Maon, Vanhamme, and Sen; 2013).

The recipient of the "Outstanding Article 2005" award from Industrial Marketing Management and the runner-up for the same award in 2006, Adam Lindgreen is co-editor-in-chief of Industrial Marketing Management. Furthermore, he is co-editor-in-chief of Routledge's Food and Agricultural Marketing, a series of highly managerially relevant books published by Routledge.

Since 2016, Adam Lindgreen is a member of the International Scientific Advisory Panel of the New Zealand Food Safety Science and Research Centre (a partnership among government, industry organizations, and research institutions); since 2017, of the Chartered Association of Business Schools' Academic Journal Guide (AJG) Scientific Committee in the field of marketing; and since 2020, of Det videnskabelige Råd for Lex.dk.

Praise for this book

A landmark achievement. The Sage Handbook of Industrial Marketing is a critical resource for the business-to-business marketing scholar. The book goes beyond mere important topics and engages with the complexities of the modern era. The organisation of the topics is logical yet allows the reader to explore phenomena often neglected in mainstream science. It deserves reading with intention and assists its audience in their strive for greater insight. Destined for a permanent place on my desk.

Gert Human Professor, Department of Business Management, Stellenbosch University, South Africa

The Sage Handbook of Industrial Marketing, expertly edited by Lindgreen, Fotiadis, Pardo, Di Benedetto, Folinas, and Naudé, offers a comprehensive and insightful discussion of Industrial Marketing. Covering crucial yet often overlooked topics--such as B2B organization, understanding the B2B customer, customer value propositions, and the transformative impact of AI and big data--this volume is an essential resource for scholars. It is sure to ignite new discussions and move the field of Industrial Marketing forward.

Erik Mooi Professor, The University of Melbourne, Australia

Are you looking for a state-of-the-art research handbook about the sector of the economy pivotal to economic growth and paying the bill for widespread sustainability and digital transformations? I would recommend students and researchers alike to consider this book as a go-to resource for understanding B2B markets. Based on a multiplicity of theoretical perspectives, this Handbook is a research-led tour de force of the past, present and future of the industrial marketing field.

Debbie Harrison Professor, BI Norwegian Business School, Norway

The Sage Handbook of Industrial Marketing provides a comprehensive and in-depth review of all aspects of business-to-business marketing. From customer behavior to marketing strategies and tactics, from marketing research to innovation, from established practice to the latest trend, experts in the field offer insights into the unique challenges and effective strategies in managing business-to-business marketing. The book is a much-needed resource for researchers, educators, and practitioners.

Anna Cui Associate Professor of Marketing, University of Illinois Chicago, USA

The Sage Handbook of Industrial Marketing includes extensive coverage of critical current and future issues making it essential reading for both academic and practitioner professionals alike. Authors include some of the most prolific and critical B2B thinkers of our time whose thought-provoking ideas make important contributions to the discipline.

Sharon Purchase Professor, University of Western Australia, Australia

The Sage Handbook of Industrial Marketing is an invaluable resource for anyone engaged in the dynamic and complex realm of industrial marketing. This comprehensive handbook not only delineates the boundaries of industrial marketing but also delves deeply into its historical foundations and forecasts its future directions. In an era marked by rapid technological advancements and globalization, the handbook stands out as a benchmark in the field. It offers both retrospective and forward-looking perspectives, which are crucial for understanding and navigating the ever-evolving landscape of industrial marketing.

Arun Sharma Professor, University of Miami, USA

The Sage Handbook of Industrial Marketing, edited by Adam Lindgreen et al., fulfils a strong need for a comprehensive academic resource providing marketing scholars with a holistic view of industrial marketing. The handbook successfully integrates diverse perspe...