The Thumb Resource: Unlocking the power of business networks and relationships for stability, expansion, and resilience
David Jeb
Paperback
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In today's dynamic business landscape, success transcends traditional resources such as capital, labor, and technology. In The Thumb Resource, the author uncovers a crucial, yet often overlooked element at the heart of every successful organization: the power of relationships and networks. Just as the thumb is essential for the hand's dexterity, these intangible assets drive innovation, foster collaboration, and create enduring value. Through insightful case studies from leading global corporations such as Equity Bank, Bayer, and MTN, the book explores how strategic partnerships, supplier relationships, and employee engagement are reshaping the business world. Whether you're a CEO aiming to amplify your organization's impact or a professional seeking to unlock new growth opportunities, The Thumb Resource will transform your understanding of relationships and their vital role in achieving sustainable success.