Richardson, John: - John Richardson worked for more than fifteen years in the coffee-bar and restaurant industry, at one time running the largest sandwich business in Ireland. He used this experience to write Wake Up and Smell the Profit: 52 Guaranteed Ways to Make More Money in Your Coffee Business and The Coffee Boys' Step-by-Step Guide to Setting Up and Managing Your Own Coffee Bar. A keen golfer, he is also the author of the bestselling book Dream On: One Hacker's Challenge to Break Par in a Year. He lives with his wife and daughter in Bangor, Northern Ireland.