LAUREN MOTE is the Global Director of On Trade Excellence for PATRÓN Tequila, developing the global PATRÓN trade advocacy agenda for the tequila brand, and leading the global Academia PATRÓN Education Program. She's a founding partner of the award-winning, internationally-acclaimed cocktail bitters line, Bittered Sling, and Nightcap Media Agency. She's also the co-founder of Women Celebrate, a social media initiative to highlight women and fem folx and their achievements in the drinks industry. She's traveled to over 60 countries, trained over 15,000 bartenders, presented at dozens of trade shows and has been a bartender for over 20 years. Lauren divides her time between Canada and the Netherlands. JAMES O. FRAIOLI is an award-winning cocktail author. He has published 40 books, including titles that have been featured on the Food Network, The Ellen DeGeneres Show, People, O: The Oprah Magazine, Vogue and Martha Stewart Living Radio.