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The co-op bookstore for avid readers
A Brain for Business - A Brain for Life: How Insights from Behavioural and Brain Science Can Change Business and Business Practice for the Better
Blend of both neuroscience and behavioural psychology
Illustrated with stories and interviews from leading industry players
Practical insights from brain science to help improve business performance
Book Details
- Publisher: Palgrave MacMillan
- Publish Date: Oct 20th, 2017
- Pages: 163
- Language: English
- Edition: 2018 - undefined
- Dimensions: 9.70in - 6.61in - 0.68in - 0.93lb
- EAN: 9783319491530
- Categories: • Industrial & Organizational Psychology• Marketing - Research• Consumer Behavior - General
About the Author
Shane O'Mara is Professor of Experimental Brain Research and a Wellcome Trust Senior Investigator at Trinity College Dublin. His research interests include the brain systems supporting learning, memory and cognition; the brain systems affected by stress, depression and motivation; applying brain and behavioural science to organisations and business. He has published more than 120 peer-reviewed papers in these areas.