In A Winner's Attitude: What Makes Them Tick, JD Arden drags the myth of the money-making machine into the daylight.

From cartel kings and tech titans to hustlers in back alleys and boardrooms, Arden cuts through the hype and half-truths, uncovering what winners have in common-and where the legends fall apart. With wit and a ruthless honesty, this book challenges everything you thought you knew about success, failure, and the fine print in between. Is there a formula for winning, or are the "exceptions" the real rule? This isn't just another business book or self-help manual-it's a journey into the mind of those who can't help but play, risk, and win, no matter the cost.