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Book Cover for: Advertising as a Creative Industry: Regime of Paradoxes, Izabela Derda

Advertising as a Creative Industry: Regime of Paradoxes

Izabela Derda

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

Book Details

  • Publisher: Routledge
  • Publish Date: Jul 25th, 2023
  • Pages: 92
  • Language: English
  • Dimensions: 8.50in - 5.50in - 0.31in - 0.59lb
  • EAN: 9781032203010
  • Categories: Advertising & Promotion

About the Author

Izabela Derda is Assistant Professor in Media & Creative Industries at the Erasmus School of History, Culture and Communication, Erasmus University, the Netherlands. She is also an advertising professional, former head of entertainment at Havas SE, and a jury member for major advertising festivals, such as Cannes Lions or Eurobest.

Praise for this book

"A significant look at how the history, discourse and practice of advertising has always been and is increasingly so a creative industry." Carrie Westwater, Artist & Academic, Cardiff University, UK