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Advertising For Skeptics
A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" looks at advertising's "decade of delusion" and comes away a skeptic. What went wrong? Just about everything.
For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts
Book Details
- Publisher: Type a Group
- Publish Date: Feb 8th, 2020
- Pages: 180
- Language: English
- Edition: undefined - undefined
- Dimensions: 9.00in - 6.00in - 0.41in - 0.60lb
- EAN: 9780999230732
- Categories: • Business Aspects
