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Book Cover for: Advertising For Skeptics, Bob Hoffman

Advertising For Skeptics

Bob Hoffman

A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" looks at advertising's "decade of delusion" and comes away a skeptic. What went wrong? Just about everything.

For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts

Book Details

  • Publisher: Type a Group
  • Publish Date: Feb 8th, 2020
  • Pages: 180
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 9.00in - 6.00in - 0.41in - 0.60lb
  • EAN: 9780999230732
  • Categories: Business Aspects