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Amarone and Beyond: Masi: 250 Years of Harvests, Family and Business
Sandro Boscaini represents the sixth generation of a dynasty deeply rooted in the Valpolicella that has turned its love of the land and passion for Amarone, the legendary wine produced there, into the driving force behind a company and a brand that have acquired worldwide standing. This is his account of a family enterprise dating back to 1772, the year of the first harvest. It is a tale that covers two and a half centuries of winemaking tradition and innovation, told against the backdrop of historical events and interwoven with personal anecdotes and intriguing narrative regarding the family, its alliances, vineyards, cellars and vision for the future. While the first part is largely chronological, the second focuses more on management and company organization, describing how and why particular business strategies came into being. As the title of the book suggests, Masi is more than Amarone: it represents an enlightening case history of Made in Italy at its very best.
Book Details
- Publisher: Egea Spa - Bocconi University Press
- Publish Date: Feb 1st, 2023
- Pages: 160
- Language: English
- Edition: undefined - undefined
- Dimensions: 9.13in - 5.98in - 0.47in - 0.61lb
- EAN: 9788831322690
- Categories: • Entrepreneurship• Industries - Food Industry
About the Author
Sandro Boscaini is president of Masi Agricola SpA, a winery that in Valpolicella Classica produces and distributes Amarone and other fine wines. He is among the creators of Vinitaly, a founding member of the Istituto del Vino Italiano di Qualità Grandi Marchi, and of the association Famiglie Storiche dell'Amarone.
Praise for this book
Masi is one of the most successful and recognized wine companies in the world; their products are exported to 140 countries, and Boscaini is one of the legends of the Italian wine industry. Known as 'Mister Amarone' (By Tom Hyland)