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Book Cover for: An Introduction to Popular Culture in the US: People, Politics, and Power, Jenn Brandt

An Introduction to Popular Culture in the US: People, Politics, and Power

Jenn Brandt

What is popular culture? Why study popular culture in an academic context? An Introduction to U.S. Popular Culture: People, Politics, and Power introduces and explores the history and contemporary analysis of popular culture in the United States. In situating popular culture as lived experience through the activities, objects, and distractions of everyday life, the authors work to broaden the understanding of culture beyond a focus solely on media texts, taking an interdisciplinary approach to analyze American culture, its rituals, beliefs, and the objects that shape its existence.


After building a foundation of the history of popular culture as an academic discipline, the book looks broadly at cultural myths and the institutional structures, genres, industries, and people that shape the mindset of popular culture in the United States. It then becomes more focused with an examination of identity, exploring the ways in which these myths and mindset are internalized, practiced, and shaped by individuals. The book concludes by connecting the broad understanding of popular culture and the unique individual experience with chapters dedicated to the objects, communities, and celebrations of everyday life. This approach to the field of study explores all matters of culture in a way that is accessible and relevant to individuals in and outside of the classroom.

Book Details

  • Publisher: Continnuum-3PL
  • Publish Date: Jan 25th, 2018
  • Pages: 288
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 9.00in - 6.00in - 0.69in - 1.21lb
  • EAN: 9781501320583
  • Categories: Popular CultureAnthropology - Cultural & Social

About the Author

Brandt, Jenn: - Jenn Brandt is the Director of Women's and Gender Studies and an assistant professor of English at High Point University, USA. Brandt's work focuses on gender and cultural studies in literature, popular film, and television. She is particularly interested in the ways in which politics shape and reflect contemporary culture.
Clare, Callie: - Callie Clare is Assistant Professor of Communications at Siena Heights University, USA. Clare's work focuses on contemporary folklore and its relationship to popular culture. She is the author of Potions and Notions: The Legacy of Rabbit Hash, Kentucky.

Praise for this book

This book picks up where other popular culture texts leave off, providing a fine blend of theory and up-to-date examples that resonate with today's students and teach them to better understand not only popular culture but also the contemporary world. The text is smart, accessible, well-written, and substantive. It is concise and on-point, providing a solid framework for making sense of the popular culture around us from the Super Bowl to Fifty Shades of Grey to Harry Potter to YouTube memes. Every popular culture text is value-laden; no popular culture text is value-free. Jenn Brandt and Callie Clare give students the tools they need to discover the meanings and power relationships embedded in the books, movies, television show, digital media, and material culture that they take for granted every day. This book is essential for helping students to learn the critical thinking skills they need to understand and navigate today's world.
Kathy Merlock Jackson, Professor of Communication, Virginia Wesleyan University, USA and Editor of The Journal of American Culture
An Introduction to Popular Culture in the US offers a thorough and accessible introduction to the study of popular culture in the US. It covers a range of concepts such as myth, genre, identity, material culture, and consumption, and uses recent examples from "Deflategate+? and "fake news+? to Netflix and The Bachelorette to promote a deeper understanding of key theories, approaches, and concepts. It is both an informative and enjoyable read.
Lisa Funnell, Co-Director of the Center for Social Justice and Assistant Professor of Women's and Gender Studies, University of Oklahoma, USA
An Introduction to Popular Culture in the US presented a well-rounded and creative approach to the myriad of ways popular culture affects a society. This text is not only readable and accessible, it is also entertaining! Through the use of current events the authors frame and re-frame what it means to live in a celebrity-driven world while also diving deep into the scholarship that makes the study of popular culture so integral to 21st century academics.
Adrienne Trier-Bieniek, Chair of Sociology and Anthropology, Valencia College, USA
An Introduction to Popular Culture in the US: People, Politics, and Power gives students a comprehensive overview of popular culture studies by explaining why and how their daily activities, not only the consumption of media products but food, holidays, schools, etc. are considered popular culture through ample examples. Moreover, the authors' attention to diversity issues, i.e., race, gender, class, sexual orientation, and disabilities, with regard to power, ideologies, and social stratification shows students that popular culture is not merely fun and entertainment but a site of struggle for power.
Yasue Kuwahara, Director of Popular Culture Studies and Professor of Communication, Northern Kentucky University, USA
An Introduction to Popular Culture in the US by Jenn Brandt and Callie Clare is an essential addition for both teaching and studying popular culture today. The book centers on the investigation of everyday life, which is fundamental in understanding our lives and the contemporary world. Ray Browne, the godfather of American popular culture studies, would have been proud of how Brandt and Clare help readers appreciate the central role of popular culture in their lives, as well as provide the contextual and critical thinking skills to assess these impulses.
Bob Batchelor, Visiting Professor, Miami University, USA
Jenn Brandt and Callie Clare's An Introduction to Popular Culture in the US: People, Politics, and Power is an essential book for anyone interested in learning about popular culture. It is well-written, insightful, and defines our "culture of everyday life+? in a way that is both accessible and profound. This volume fills a need that the popular culture studies field has had for over 20 years.
Gary Hoppenstand, Professor, Department of English, Michigan State University, USA