Since the turn of the century, Indian business and the Indian economy as a whole have reached new heights. Globalization has never been so transparent, with corporate owners viewing the entire world as a market and determining what consumers in various countries can purchase. As a result of the proliferation of electronic media, telecommunications, and the internet, an increasing number of Indians are beginning their own businesses, and commerce is expanding rapidly in new areas. As the importance of the service industry rises, entrepreneurs are becoming the customer's voice. Indian business owners are generating wealth and altering business practises.