Eviatar Zerubavel is Board of Governors Professor of Sociology at Rutgers University. He is the author of The Elephant in the Room: Silence and Denial in Everyday Life, The Fine Line: Making Distinctions in Everyday Life, The Seven-Day Circle: The History and Meaning of the Week, Social Mindscapes: An Invitation to Cognitive Sociology, and Time Maps: Collective Memory and the Social Shape of the Past.