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As Heard on Tv: Popular Music in Advertising
Television commercials are now a standard environment through which we experience popular music. The use of popular music in advertising remains a practice that continues to prompt strong and varied responses from media commentators and music fans. This continuing debate is evidence that the commercialization of the popular arts comes inbuilt not only with advantages but also with strain. As Heard on TV explores the gap between the limited academic research conducted on this subject and the countless popular assessments insisting on the cultural significance of the practice.
Book Details
- Publisher: Routledge
- Publish Date: Apr 28th, 2010
- Pages: 178
- Language: English
- Edition: undefined - undefined
- Dimensions: 9.21in - 6.14in - 0.38in - 0.57lb
- EAN: 9781409407645
- Categories: • Popular Culture• General
About the Author
Bethany Klein is Lecturer in Media Industries at the Institute of Communications Studies, University of Leeds, UK
Praise for this book
'The analysis of pros and cons, opportunities and problems, reciprocal functionality and disfunctionality of the relationship, are very articulated and balanced. This makes the book a crucial reference for further researches about music and advertising, as well as a model for studies of music placement in other media contexts.' International Association for the Study of Popular Music (IASPM) 'Klein has made a significant and pioneering contribution when it comes to the production perspective related to television commercials in particular.' MedieKultur 'Of all the academic books I have read this year, Bethany Klein's As Heard on TV, more than any other, has insinuated itself into my everyday conversations and overall consciousness: I have repeatedly found myself quoting information from the book as if I had known it for years, rather than discovering it a week ago.' Music, Sound and the Moving Image