"The basic calling of the journalist is to report today what will be tomorrow's history. None practices the craft with greater skill than Ken Auletta, and his specialty long has been the news media in all its forms--print, broadcast, cable and the Internet. In his latest book, the prolific Mr. Auletta takes us to the news industry's back rooms, where we meet some of the noted actors in dramatic confrontation as the business executives and the editorial side try to toe, not always successfully, the thin line between profit and journalistic ethics. Auletta's book is as up to date as a cable news banner and is an invaluable guide to the most important players in our information age." --Walter Cronkite"With his latest book, Ken Auletta reaffirms his position as our nation's leading chronicler and critic of the communications business-- the liars and the truth seekers, the media moguls and the spin meisters, the old and the new. Auletta's work focuses our attention on what's so extraordinary about the news industry's transformation in recent times and what's so troubling." --Gay Talese