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Book Cover for: Balancing Automation and Human Interaction in Modern Marketing, Arjun J. Nair

Balancing Automation and Human Interaction in Modern Marketing

Arjun J. Nair

In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.

Book Details

  • Publisher: IGI Global
  • Publish Date: Apr 5th, 2024
  • Pages: 320
  • Language: English
  • Dimensions: 10.00in - 7.00in - 0.81in - 1.83lb
  • EAN: 9798369322765
  • Categories: Sales & Selling - GeneralAutomationHuman-Computer Interaction (HCI)

About the Author

Nair, Arjun J.: - Arjun J. Nair is currently associated with St. Lawrence College in Canada.
Manohar, Sridhar: - "Dr. Sridhar Manohar currently working In Doctoral Research Center, Chitkara University, completed his doctorate in the area of Services Marketing from VIT Business School, VIT University. He has a Bachelor of Technology and Dual Masters in Business Administration and Organization Psychology. Dr. Sridhar further certified with FDP at IIM-A. He is expertise in Service Marketing, Innovation and Entrepreneurship, Scale Development Process and Multivariate Analytics and interests in teaching Business Analytics, Innovation and Entrepreneurship, Research Methodology and Marketing Management. He has published around 20 research papers that includes Scopus listed and ABDC ranked International Journals like - Society and Business Review, Benchmarking-An International Journal, Electronics Market, Corporate Reputation Review, International Journal of Services and Operations Management, International journal of Business Excellence and presented papers and ideas in numerous international conferences."
Mittal, Amit: - Amit Mittal, currently a Pro Vice Chancellor at Chitkara University, has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, training and mentorship. At Chitkara University his current mandate is to manage and coordinate the PhD programs, research publications and international/domestic research collaborations. His areas of research and consulting expertise are International Marketing and Emerging Market Studies, Consumer Behavior, Brand Management, Shopping Behavior, and Business Research Methods. He is an active resource person for FDPs, MDPs & Corporate Trainings. He is a member of the thesis review board of a number of universities. He presently reviews for reputable journals such as Technological Forecasting and Social Change (Elsevier), Public Health (Elsevier) Benchmarking (Emerald), Technology Analysis and Strategic Management (Taylor and Francis), International Journal of Consumer Studies (Wiley), Journal of Public Affairs (Wiley), Routledge Studies in Global Student Mobility, International Journal of Emerging Markets (Emerald), Sustainability (MDPI), Management Decision (Emerald), IIM KSMR (Sage) etc. He serves on the editorial boards of Frontiers in Psychology (SSCI/Scopus indexed), Open Psychology Journal (Scopus indexed), Proceedings on Engineering Sciences (Scopus indexed) and Research on Enterprise in Modern Economy (Gdańsk Univeristy of Technology, Poland). He is presently a Visiting Professor at Pathumthani University, Pathumthani, Thailand.