The co-op bookstore for avid readers
Book Cover for: Balancing Automation and Human Interaction in Modern Marketing, Arjun J. Nair

Balancing Automation and Human Interaction in Modern Marketing

Arjun J. Nair

In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.

Book Details

  • Publisher: IGI Global
  • Publish Date: Apr 5th, 2024
  • Pages: 356
  • Language: English
  • Dimensions: 10.00in - 7.00in - 0.74in - 1.36lb
  • EAN: 9798369345177
  • Categories: Sales & Selling - GeneralAutomationHuman-Computer Interaction (HCI)