"Most books merely extol the virtues and mandate for transformation, urging you to transform without truly instructing how. Big Bet Leadership is a masterstroke, daring to present an empowering gameplan suited for digital transformations or any vital strategic initiative. It is more than just a call to action, it's a blueprint for success. Bravo!"--Jeff Dirks, CTO of TrueBlue
"At Amazon in 2002, John and I led Amazon's big bet, the launch of the Amazon Marketplace. Today, John advises my technology company which is designing the next generation enterprise AI productivity network protocol. In Big Bet Leadership, John provides keen insights on creating clarity with pace and avoiding big bets with bad leadership by asking the right questions --Jim Harding, CEO & Founder of GrokIt
"Big Bet Leadership outlines a groundbreaking guide for enterprises navigating the treacherous path of transformation and innovation. Packed with actionable strategies, this compelling book redefines the playbook for senior management, urging leaders to rethink their methods, foster a dynamic environment and take the reins of change." --Mike Steep, founder, Disruptive Technology & Digital Cities Program, Stanford University; former SVP Xerox PARC
"This playbook is destined to be a cult classic for business leaders and their advisors to change the trajectory and future of their business, their culture and their leadership techniques. Don't proceed with your transformation without Big Bet Leadership." --Joel Bines, board member & advisor, retired AlixPartners Managing Director, author of The Metail Economy
"Ninety percent of the world knows they need to change. Only 10% are ready to change. Big Bet Leadership is for that 10%." --Dr. Mark Goulston, author of Just Listen and Talking to Crazy; UCLA professor of psychiatry, former FBI and police hostage negotiation trainer