Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.
This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.
Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
ROGER DOOLEY is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. He is President of Dooley Direct LLC, a consultancy that guides large and small companies in the implementation of new technologies and techniques. Dooley speaks regularly at publishing, advertising, and other industry conferences about neuromarketing and related marketing topics. An expert in digital marketing, he is the cofounder and architect of College Confidential, the leading website for college-bound students and parents.
🔥I help DTC brands increase ROI with psychology-based creative. 🧠 Consumer Behavior Analyst 📈 Performance Creative Consultant.
"The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!" by Al Ries and Jack Trout "The Tipping Point: How Little Things Can Make a Big Difference" by Malcolm Gladwell "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing" by Roger Dooley
Author of Friction & Brainfluence, keynote speaker, Forbes contributor, #Neuromarketing, podcaster. #FrictionHunter. Better business through behavioral science.
A Quick Look at Friction with Roger Dooley #Brainfluence #podcast @rogerdooley https://t.co/lijcuOMJ9j https://t.co/ieBlTRIm9x
CEO Juliet Funt Group. Author of A Minute to Think: Reclaim Creativity, Conquer Busyness, And Do Your Best Work. Available Now!
Low-value tasks are a waste of your employee's time and your money. Loved talking about busyness and A Minute To Think with @rogerdooley on #Brainfluence! Listen to our conversation here: https://bit.ly/3fuqOWS