Students doing this course will learn to develop and build a brand, understand the concept of bringing a product or service to the target market, plus establish the brand on social media platforms via digital marketing by effectively harnessing the innovative creativity of artificial intelligence.

Written and designed by Dawnette Blackwood-Rhoomes as part of an online brand marketing course for Udemy and Teachable Learning platforms, under the dba RC Services. This textbook can also serve as a stand-alone detailed guide for students and small business owners.