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The co-op bookstore for avid readers
Business Strategy: An Introduction
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-strategy-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Book Details
- Publisher: Red Globe Press
- Publish Date: May 10th, 2011
- Pages: 392
- Language: English
- Edition: 2011 - 0003
- Dimensions: 9.60in - 7.40in - 0.70in - 1.95lb
- EAN: 9780230218581
- Categories: • Strategic Planning• Management - General• Business Ethics
About the Author
DAVID CAMPBELL is Professor of Accounting and Business Ethics at Newcastle University Business School, UK
DAVID EDGAR is Professor of Strategy and Business Transformation in the Department of Management at Glasgow Caledonian University, UK
GEORGE STONEHOUSE is Professor of Strategic Management and Dean of Edinburgh Napier University Business School, UK
DAVID CAMPBELL is Professor of Accounting and Business Ethics at Newcastle University Business School, UK
DAVID EDGAR is Professor of Strategy and Business Transformation in the Department of Management at Glasgow Caledonian University, UK
GEORGE STONEHOUSE is Professor of Strategic Management and Dean of Edinburgh Napier University Business School, UK
