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Book Cover for: Capitalizing on Being Woman Owned: Expert Advice for Women Who Have or Are Starting Their Own Business Including Marketing Research, Planning, Governm, Janet W. Christy

Capitalizing on Being Woman Owned: Expert Advice for Women Who Have or Are Starting Their Own Business Including Marketing Research, Planning, Governm

Janet W. Christy

This book is a reference guide and resource tool not only for women who own businesses, but, also, for people involved in working with and buying from woman owned businesses. It provides practical information and guidance on: understanding the advantages of being woman owned; marketing to all types of government and business entities; finding real resources and using them effectively; and research and analysis tools, including web site addresses. Capitalizing on Being Woman Owned is beneficial for anyone who works with woman owned businesses, including accountants, lawyers, marketing or PR firms and advertising agencies.

Book Details

  • Publisher: Career Press
  • Publish Date: Jul 31st, 2006
  • Pages: 224
  • Language: English
  • Dimensions: 9.12in - 6.38in - 0.51in - 0.54lb
  • EAN: 9781564148902
  • Categories: Women in BusinessNew Business Enterprises

About the Author

Christy, Janet W.: - Janet W. Christy is the founder and President of Leverage & Development, LLC, a consulting firm that helps Women and Minority owned businesses use their status to their advantage. Her services include marketing research and planning, certification assistance, sales guidance, and assistance in government bidding. She is based in Greer, South Carolina.

Praise for this book

Capitalizing on Being Woman Owned is just the ticket to taking the first step out of your neighborhood and into the broader world of business opportunity. It motivates and informs. --Susan Phillips Bari, President, Women's Business Enterprise National Council and author of Breaking Through: Creating Opportunities for America's Women and Minority Owned Business-- "Reviews"
This book is a reference guide and resource tool not only for women who own businesses, but also for persons involved in certifying, assisting and buying from Woman Owned Businesses. It provides a well-rounded understanding of the entire issue. --Elizabeth Nesbitt Miller, site inspector for the National Women Business Owners Corporation-- "Reviews"
This is the definitive 'how to' guide to help women-owned businesses capture Federal, state, and local government contracts. --Jason J. Friedman, Director of WEB Consulting Services, Women Entrepreneurs of Baltimore, Inc.-- "Reviews"