There is a secret formula to help convince parishioners to give financially to your church.

It's pretty simple: Just ask them. And when you do, make sure it's not about the money.

In ChurchMoney, Rev. Michael White and Tom Corcoran--award-winning authors of the bestselling book Rebuilt--will help you learn the basic skills you need to discover that true success in raising funds comes from the incredibly freeing approach that connects giving to discipleship.

The two share stories of success and failure during their twenty years leading the Church of the Nativity in Timonium, Maryland. They tell you what they learned to meet the real financial challenges of their mission. And they offer the practical wisdom and inspiration you need to tackle the thorny matter of raising money in your Catholic parish.

So if giving isn't about the money, what is it about? Giving is about:

• loving God and serving him;
• loving others and helping them fall in love with their Savior;
• transforming the world little by little through love; and
• the eternal impact we can and need to make with money.

White and Corcoran contend that giving actually glorifies God and attracts others to the Church. Over and over again in scripture, they point out, you'll find the same, simple point: Giving gladly serves as a key ingredient to the Church's growth from its very beginning.

White and Corcoran share the lessons, facts, habits, and great ideas they've implemented from some of the most successful and vibrant churches in the United States. ChurchMoney offers a proven plan for raising money in parishes. It's readily adaptable, firmly rooted in the reality of leading a Catholic parish, based on the Bible, and finessed with the best advice of communication professionals.

You will read stories of embarrassing failure and exhilarating success in tripling a budget and running three extraordinarily successful capital campaigns over a ten-year period including a recent campaign leading to the construction of $16 million sanctuary built debt-free. White and Corcoran have increased staff fourfold and significantly raised salaries and increased staff benefits while expanding mission outreach both locally and internationally.