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Book Cover for: Code of Conduct: Tales of the Roller Coaster of Life, Scott Freidheim

Code of Conduct: Tales of the Roller Coaster of Life

Scott Freidheim

Start developing your own code of conduct for the modern world!

Discover the transformative power of Code of Conduct by Scott Freidheim. This captivating and insightful recollection of life events, whether it's sprinting out of the World Financial Center on 9/11, navigating business in the Gulf during Arab Spring, engaging with Michael Jackson and George Foreman, or avoiding an attempt on his life by a school shooter, the journey Scott takes readers on is a wild first hand account of many moments in our collective history.

Through 32 chapters on a mix of both noble tenets and moral threats, such as, materialism, balance, love, and more, Scott shares his colorful personal experiences, hard-earned wisdom, and practical strategies that will empower you to unlock your own guiding characteristics. From highs like becoming a CEO of a NYSE-traded company, to the challenges he faced on the brink of bankruptcy in 2008, Scott reveals lived experiences, assigning meaning and lessons to each of them.

Drawing inspiration from Plato's philosophies, Scott presents a unique framework for finding meaning in your life's journey. With a professional yet conversational tone, Code of Conduct captivates readers with astute observations and practical advice offering actionable steps for personal growth and guidance.

Whether you're a seasoned executive, an aspiring leader, or a young person looking for direction, this book serves as a trusted companion.

The endorsements for Code of Conduct reflect its universal appeal and value:

  • Jack Nicklaus, the greatest champion in golf history; Individual Male Athlete of the Century by Sports Illustrated; one of the 10 Greatest Athletes of the Century by ESPN
  • Jerry Greenwald, former Chairman & CEO United Airlines
  • Monica Seles, 9x Major Singles Tennis Champion
  • Bill Perez, Former CEO Nike, Wm. Wrigley Jr. Co & S.C. Johnson & Son
  • Wolfgang Schüssel, Federal Chancellor of Austria 2000 - 2007
  • Kay Koplowitz, Founder, Chairman & CEO USA Networks
  • Dr. Beverly Daniel Tatum, 9th President of Spelman College and author of widely acclaimed book Why Are All the Black Kids Sitting Together in the Cafeteria?
  • Henry Bienen, 15th President of Northwestern University
  • Sami Inkinen, CEO & Co-founder Virta Health, Co-Founder Trulia.com, Elite endurance athlete with Ocean Row world-record
  • Capt. Jeff Frient, U.S. Air Force F-16 Fighter Pilot (Gulf War)
  • Alex Ferreira, Olympic Medalist & X Games Champion
  • Sara Fagen, White House Political Director
  • Dave Bacon, Senior Quantum Physicist, Google
  • Trevor Bezdek, Co-Founder & Chairman GoodRx
  • Kirthiga Reddy, Founder Facebook India, Partner Softbank, WeWork Board of Directors
  • Nick Grayston, CEO The Warehouse Group

The author has committed 100% of royalties from the sale of this book to charitable organizations.

Book Details

  • Publisher: Advantage Media Group
  • Publish Date: Jan 16th, 2024
  • Pages: 176
  • Language: English
  • Dimensions: 9.00in - 6.00in - 0.56in - 0.92lb
  • EAN: 9781642259520
  • Categories: Personal Growth - GeneralMotivational & InspirationalSelf-Management - General

About the Author

Freidheim, Scott: -

SCOTT J. FREIDHEIM is a family-focused, community-minded, risk-taking adventurer and businessman. With experience as a CEO in private equity and of a NYSE traded company in industry, a board member of numerous for- and not-for-profit institutions, including the U.S. Olympic & Paralympic Foundation Board of Trustees and in running businesses with revenues spanning from $1 billion to $45 billion, Scott has seen the best and worst in people--including in himself.
Scott was named by CEO World as part of Northwestern's #1 ranking in their ranking of universities that produced the greatest CEOs, Top Universities In The US: Which Produced Greatest CEOs Ever. Scott lives in Aspen, Colorado, with his wife, Isabelle, and their three children, Alexander, Leopold, and Anastasia.

Praise for this book

"Nothing teaches us valuable life lessons better than real-world stories shared by successful individuals-told with a focus not on what they have achieved but what they have overcome. I believe that what we learn from adversity is what shapes us and makes us better professionals and people, and eventually defines our legacy. In Code of Conduct, Scott Freidheim brilliantly underlines the importance of patience, perseverance, and putting a priority on strong values."

JACK NICKLAUS, the greatest champion in golf history; individual male athlete of the century, Sports Illustrated; one of the ten greatest athletes of the century, ESPN


"Resilience is hard to explain-hard to teach. When you have read Scott's book you will know."

JERRY GREENWALD, former chairman and CEO, United Airlines


"Code of Conduct dramatically shows how we all have ups and downs-but that we are the ones that define our destiny."

MONICA SELES, nine-time major singles tennis champion


"Code of Conduct is an exciting story about life and all the twists and turns we face. And that ultimately, success and happiness will be dependent on how we handle the unexpected and whether or not our personal mission is anchored in values. A great read with Scott's personal experiences from which we can all learn."

BILL PEREZ, former CEO, Nike, Wm. Wrigley Jr. Company, and S. C. Johnson & Son


"Scott's book is full of challenges-ups and downs in this life. A good balance-performance, sport, endurance, and a strong spirit of freedom explains his success."

WOLFGANG SCHÜSSEL, federal chancellor 2000-2007, Austria


"Scott Freidheim reveals astonishing lessons from a life at the heights of Wall Street to the intimate gatherings of his well-traveled family. The stories are at once death-defying and spiritually uplifting. Take the journey with him, and you'll find values and wisdom in your own life. A great read!"

KAY KOPLOWITZ, founder, chairman, and CEO, USA Networks


"In this highly engaging reflection on his life journey, Scott Freidheim reminds us of the critical importance of reflecting on our values with intentionality and using them to guide the choices we make. To lead a life of meaning and substance, we all need a code of conduct!"

DR. BEVERLY DANIEL TATUM, ninth president of Spelman College; author, Why Are All the Black Kids Sitting Together in the Cafeteria?


"Scott Freidheim provides vivid stories from his interesting life to guide us. The examples are sometimes harrowing, sometimes funny, but they are always to the point and illustrate the lessons Scott wants us to heed. Be brave. Be true to oneself. Be moral and care for others. Not bad life lessons for the roller coaster we are all riding."

HENRY BIENEN, president emeritus, Northwestern University


"Scott eloquently describes the importance of an inner score card for life, or 'code of conduct' as he calls it. This is all the more important in today's environment where vanity, likes, and external validation dominate the conversation. Scott's insights are wrapped around with brilliant storytelling, making it a page turner!"

SAMI INKINEN, cofounder and CEO, Virta Health; cofounder, Trulia.com; world record, Ocean Row


"Amazing twists and turns through a well-lived (so far) life! And each with an important message about building the core values that are essential to building strong and enduring character."

CAPT. JEFF FRIENT, F-16 fighter pilot (Gulf War), US Air Force