"Nothing teaches us valuable life lessons better than real-world stories shared by successful individuals-told with a focus not on what they have achieved but what they have overcome. I believe that what we learn from adversity is what shapes us and makes us better professionals and people, and eventually defines our legacy. In Code of Conduct, Scott Freidheim brilliantly underlines the importance of patience, perseverance, and putting a priority on strong values."

JACK NICKLAUS, the greatest champion in golf history; individual male athlete of the century, Sports Illustrated; one of the ten greatest athletes of the century, ESPN

"Resilience is hard to explain-hard to teach. When you have read Scott's book you will know."

JERRY GREENWALD, former chairman and CEO, United Airlines

"Code of Conduct dramatically shows how we all have ups and downs-but that we are the ones that define our destiny."

MONICA SELES, nine-time major singles tennis champion

"Code of Conduct is an exciting story about life and all the twists and turns we face. And that ultimately, success and happiness will be dependent on how we handle the unexpected and whether or not our personal mission is anchored in values. A great read with Scott's personal experiences from which we can all learn."

BILL PEREZ, former CEO, Nike, Wm. Wrigley Jr. Company, and S. C. Johnson & Son

"Scott's book is full of challenges-ups and downs in this life. A good balance-performance, sport, endurance, and a strong spirit of freedom explains his success."

WOLFGANG SCHÜSSEL, federal chancellor 2000-2007, Austria

"Scott Freidheim reveals astonishing lessons from a life at the heights of Wall Street to the intimate gatherings of his well-traveled family. The stories are at once death-defying and spiritually uplifting. Take the journey with him, and you'll find values and wisdom in your own life. A great read!"

KAY KOPLOWITZ, founder, chairman, and CEO, USA Networks

"In this highly engaging reflection on his life journey, Scott Freidheim reminds us of the critical importance of reflecting on our values with intentionality and using them to guide the choices we make. To lead a life of meaning and substance, we all need a code of conduct!"

DR. BEVERLY DANIEL TATUM, ninth president of Spelman College; author, Why Are All the Black Kids Sitting Together in the Cafeteria?

"Scott Freidheim provides vivid stories from his interesting life to guide us. The examples are sometimes harrowing, sometimes funny, but they are always to the point and illustrate the lessons Scott wants us to heed. Be brave. Be true to oneself. Be moral and care for others. Not bad life lessons for the roller coaster we are all riding."

HENRY BIENEN, president emeritus, Northwestern University

"Scott eloquently describes the importance of an inner score card for life, or 'code of conduct' as he calls it. This is all the more important in today's environment where vanity, likes, and external validation dominate the conversation. Scott's insights are wrapped around with brilliant storytelling, making it a page turner!"

SAMI INKINEN, cofounder and CEO, Virta Health; cofounder, Trulia.com; world record, Ocean Row

"Amazing twists and turns through a well-lived (so far) life! And each with an important message about building the core values that are essential to building strong and enduring character."

CAPT. JEFF FRIENT, F-16 fighter pilot (Gulf War), US Air Force