- New Arrivals
Fiction- Historical FictionCrime & ThrillersMysteryScience-FictionFantasyPoetryRomanceChildren’s BooksYoung Adult
- Biographies & MemoirsHistoryCurrent AffairsTech & ScienceBusinessSelf-DevelopmentTravelThe ArtsFood & WineReligion & SpiritualitySportsHumor
Children’s BooksListsGift CardsWhat To ReadMy ListsGames- About & Help
- About Tertulia
- Membership & Co-Ownership
- Shipping & Delivery
- Orders & Payments
- Contact Support
- Send App Feedback
- Follow us
- Download the app
The co-op bookstore for avid readers
Concurrent Marketing: Creating Value Through Business and Social Sector Partnerships
Concurrent Marketing examines certain "key interfaces" that exist between sales, marketing, and customer service. Shows how the field sales force serves as a crucial link in organizing and implementing marketing efforts, examines issues that can impede effective integration of the three groups, and provides specific examples of how different companies address these issues as they move toward interdependence.
Book Details
- Publisher: Harvard Business Review Press
- Publish Date: Oct 1st, 1995
- Pages: 307
- Language: English
- Edition: undefined - undefined
- Dimensions: 9.50in - 6.36in - 1.16in - 1.43lb
- EAN: 9780875844442
- Categories: • Marketing - General• Advertising & Promotion
