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Content Strategy for the Web
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
- Understand content strategy and its business value
- Discover the processes and people behind a successful content strategy
- Make smarter, achievable decisions about what content to create and how
- Find out how to build a business case for content strategy
Book Details
- Publisher: New Riders Publishing
- Publish Date: Feb 10th, 2012
- Pages: 224
- Language: English
- Edition: undefined - 0002
- Dimensions: 9.00in - 6.95in - 0.48in - 1.06lb
- EAN: 9780321808301
- Categories: • Internet - Web Design• Software Development & Engineering - General
About the Author
Halvorson, Kristina: - Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specialising in content strategy and writing for the web. Widely recognised as one of the country's leading content strategists, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. She has led content projects for hundreds of websites across dozens of industries. Her presentations about web content are consistently given top ratings at conferences and by clients alike.
Praise for this book
"This is the go-to handbook for creating an effective content strategy. The Post-it(R) notes and dog-eared pages in my copy are evidence
of that!" -- Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine "By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team"
- Lucie Hyde, Director of Content, eBay Europe
of that!" -- Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine "By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team"
- Lucie Hyde, Director of Content, eBay Europe