"A wonderful guidebook on building profitable customer relationships. Whether you're just getting started or consider yourself an experienced practitioner, this book is invaluable."
--Peter Fader, Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania.

"The most useful field guide ever written on how to drive desirable customer behavior online."
--Jay Baer, New York Times bestselling author of Youtility

"Now more than ever, putting the customer first and at the center of everything is a must. Neil offers real-world examples and tangible ways to better understand your customers, create a culture around them, and empower employees to make great decisions."
--Aimee Johnson, chief marketing officer, Zillow Group

"Not just another vague invocation of 'digital transformation'--Converted explains how to make better marketing business decisions. Essential reading for anyone seeking returns from their growing investments in their data."
--Frank V. Cespedes, Harvard Business School, author of Sales Management That Works

"A must read for anyone who wants an impressive combination of practical advice and vision."
--Michael Clarke, director of product management, Shopify