"Far more convincing than An Inconvenient Truth." --The Financial Post
Bjorn Lomborg argues that many of the elaborate and staggeringly expensive actions now being considered to meet the challenges of global warming ultimately will have little impact on the world's temperature. He suggests that rather than focusing on ineffective solutions that will cost us trillions of dollars over the coming decades, we should be looking for smarter, more cost-effective approaches, such as massively increasing our commitment to green energy R&D. And he considers why and how this debate has fostered an atmosphere in which dissenters are immediately demonized.
"Far more convincing than An Inconvenient Truth."
--The Financial Post
"Brimming with useful facts and common sense. . . . [Lomborg's] analysis is smart and refreshing, and it may bridge at least one divide in our too divided culture."
--The Wall Street Journal
"Enlightening, eye-opening, brain-nourishing stuff!"
--Los Angeles Times
"A reasoned addition to the debate about what to do about climate change. . . . Sure to provoke much controversy."
--Esquire
"Bjorn Lomborg is the best-informed and most humane advocate for environmental change in the world today. . . . [He] and Cool It are our best guides to our shared environmental future."
--Michael Crichton
"[A] calm, civil, even-handed analysis. [Cool It] is suffused with concern for socially beneficial priorities and for practical steps to do good. . . . It provides some badly needed balance."
--Financial Times