"Using the research experience gained throughout their careers, Dr Jefferson Yu-Jen and Anne Duggan provide an exceptionally researched book on goal setting, which incorporates inspirational stories of successful people pertinent in our generation."

Thomas Kgokolo, Former CEO, South African Airway

"The opposite to faith is not disbelief, but fear. What Dr Jefferson Chen and Anne Duggan accentuate resonates strongly with me- the courage to fearlessly pursue your purpose and to appreciate what is uniquely you, the product of your own unique ampersand thinking; the unique combination of what you have been and what you are becoming in seeking and fulfilling your purpose may very well be a safer option and more likely winning bet than most other old ground ruts of old paths to power and perceived routes to so-called success."

Dirk J.F. Van Der Walt, Director and co-founder, WeBuyCars

"Courageous Invitations sets out to help you find your audacious purpose and offers practical ways to set goals that lead to action. This book challenges you to question your intrinsic motivations - What's holding you back? What are you afraid of? What's the worst that can happen? - and empowers you to embrace a new way of thinking about yourself and the world. The activities at the end of each section provide ample room for self-reflection and rigorous food for thought.

Drawing on ancient history, cognitive psychology, literature, music, marketing, philosophy and modern-day phenomena like viral videos, Courageous Invitations explores the very nature of what it means to be creative and to recognise opportunity where others see only problems."

Firoze Bhorat, Chief Marketing Officer, Discovery Limited

"Wow, what a remarkable read! We often consider disruption to be something that happens around us and never within this. This book really stretches our though processes to disrupt ourselves from within using practical real-life examples that are easy to understand which many readers will resonate with."

Vinolia Singh, Chief People Officer, Adcorp Group

"Courageous Invitations invites the reader to reconsider their approach to what it means to live a life of purpose. Rather than feel directionless around one's purpose, this book explores the concept of starting to explore how one can attain the reciprocal contributions. Achieving these goals in incremental steps could be purposeful in itself. Seeing that our purpose could change as we continue to re-invent ourselves, the quest for self-mastery never stops as the learning journey is continuous. Thank you to the authors for sharing valuable examples and useful exercises to explore one's own self-disruption journey into the art of the possible."

Anoka Balram, Chief Marketing Officer and Applied Design & Marketing Transformation Leader, Deloitte Consulting, Africa

"This well-written book comes at the right time when, following the COVID19 pandemic and the urgency of climate change, every human being and industry have been disrupted in some way. People yearn to make choices for meaningful, sustainable, and fulfilling lives. But they are stymied, afraid or just cannot figure out how to take the leap. This wonderful book provides insightful guidance coupled with credible research and stories on how to go about self-disruption with the highest probability of success. It is a must read for every leader, employee, parent, student, and teacher."

Nenzeni Babs Duma, Executive Head of Innovation, First National Bank