A born storyteller with a flair for words, Collins breathes life into the geology, history, and interdependency of land, water, and native and introduced plants and animals. He conjures indelible portraits of the hardworking, dedicated people he comes to know. With both humor and humility, he recounts the day-to-day challenges of ranch life such as how to build a productive herd, distribute your cattle evenly across a rough and rocky landscape, and establish a grazing system that allows pastures enough time to recover. He also intimately recounts a battle over the endangered Gila topminnow and how he and his neighbors worked with university range scientists, forest service conservationists, and funding agencies to improve their ranches as well as the ecological health of the Redrock Canyon watershed.

Ranchers who want to stay in the game don't dominate the landscape; instead, they have to continually study the land and the animals it supports. Collins is a keen observer of both. He demonstrates that patience, resilience, and a common-sense approach to conservation and range management are what counts, combined with an enduring affection for nature, its animals, and the land. Cowboy is a Verb is not a romanticized story of cowboy life on the range, rather it is a complex story of the complicated work involved with being a rancher in the twenty-first-century West.