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The co-op bookstore for avid readers
Creadores de Hits: La Ciencia de la Popularidad En La Era de la Distracción
The greatest hits don't appear randomly based solely on quality or publicity. Behind every success is a secret history of power, influence, and huge fans. Combining investigative journalism with analysis, Thompson shows that originality isn't enough, undisputed "good taste" doesn't exist, and how certain products and art become indispensable.
Book Details
- Publisher: Editorial Oceano de Mexico
- Publish Date: Apr 1st, 2019
- Pages: 352
- Language: Spanish
- Edition: undefined - undefined
- Dimensions: 8.90in - 6.70in - 0.90in - 0.90lb
- EAN: 9786075274997
- Categories: • Anthropology - Cultural & Social• General
About the Author
Derek Thompson is a senior editor at the Atlantic, where he writes about economics and media, and he appears regularly on radio and television. He was included in the "30 Under 30" lists in Forbes and Inc. He lives in New York City.
Praise for this book
"Enthralling--full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off."
- Adam Grant, Wharton professor and New York Times bestselling author, on the English-language edition
- Adam Grant, Wharton professor and New York Times bestselling author, on the English-language edition
"While giving Lady Luck her due, Thompson studiously examines the myriad factors that make the things we buy, like and follow so irresistible: whether Facebook, TV shows such as Seinfeld, Bumble (the app, not the insect), even favorite lullabies. In Hit Makers, his first book, Thompson tackles this mystery with solid research, ready wit and catchy aphorisms...a wonderful book."--USA Today, on the English-language edition