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Book Cover for: Curating Italian Fashion: Heritage, Industry, Institutions, Matteo Augello

Curating Italian Fashion: Heritage, Industry, Institutions

Matteo Augello

Italy is a major player in the global fashion industry, yet little has been written about its contribution to fashion curation. This book explores the management, display and curation of Italian fashion heritage, highlighting the role played by companies and industry associations.

By contextualising fashion curation within Italy's economy, culture and art-historical tradition, Curating Italian Fashion unfolds the ties between the preservation of fashion heritage and corporate policies. It traces the shift of companies from sponsors to cultural producers and discusses the different uses of archives and exhibitions. Through the critical analysis of key examples such as Salvatore Ferragamo and Pitti Immagine, this book illustrates how the inevitable commercial interests underlying fashion curation can exist alongside the scholarly contribution of corporate initiatives. Most importantly, it defines the curatorial approaches developed by the involvement of the industry in fashion curation, thus providing an overarching interpretation of the characteristics of this practice in Italy.

Matteo Augello provides an unprecedented insight into the management of Italian fashion heritage and presents a comprehensive account of the development of fashion curation in Italy, drawing from archival records, existing literature and oral history. This book is essential reading for scholars, industry professionals and students interested in the intersections of curation, heritage, national identity and corporate cultural policies.

Book Details

  • Publisher: Bloomsbury Visual Arts
  • Publish Date: Nov 30th, 2023
  • Pages: 214
  • Language: English
  • Dimensions: 9.21in - 6.14in - 1.00in - 1.00lb
  • EAN: 9781350230811
  • Categories: Fashion & AccessoriesHistory & CriticismEurope - Italy

About the Author

Matteo Augello is a lecturer at Istituto Marangoni London, Regent's University London and London College of Fashion, University of the Arts London, UK, where he teaches research methods, fashion history and theory, and heritage marketing. He regularly delivers workshops and lectures for other institutions such as the University of Glasgow, Domus Academy and Nuova Accademia di Belle Arti in Milan. From 2013 to 2017, he worked as curatorial consultant for the V&A on the exhibition 'Opera: Passion, Power and Politics' (2017).