Hello!

This is Jack Lookman welcoming you to our series on Jack's Curated Business Ideas. The theme for the content, is: 'The Digital Career Guidance App'. This was inspired by the practical situations I experienced as a youth, including its impact on others and may be society.

I explore the Business Idea of leveraging a Digital Career Guidance App as an effective informational product to overcome the problem of wrong career choice.

Brief real life case studies are mentioned of those who made wrong career choices.

You'll also learn about the many benefits that the Digital Career Guidance App offers, in a cost effective way.

You shall learn about monetisation opportunities.

You shall also learn about marketing options.

In addition to the application of this career guide, you'll learn how to maximise the benefits of using this app as a stream of income -whether as a student, parent, professional or organisation.

Although reference is generally made to 'university', the context of this idea could be applied to different academic institutions.

The major problems that led to the development of the digital career guidance app idea, are defined below:

• Observation of professional and academic square pegs in round holes. As an instance, a lot of graduates find themselves working in environments that do not support their passion. You'll see a lot of case studies as you read on.
• We also observe insufficient career guidance in making informed decisions. Many people, especially students are drowned in the pool of disappointment because they lack insufficient guidance in making wise decision about their career. Hence, the development of this app idea.
• There are wasted resources individually and collectively. Resources are wasted in training and re-training students who have made wrong career choices.
• There's a lot of peer pressure in the choice of career as a result of inadequate information.Some students blindly follow the bandwagon.
• There could also be parental pressure- due to wrong or inadequate information.They impose career choices on their children, because it's what their friends have chosen for their children.