Digital Shelves: Uncovering the Secrets of eCommerce in Consumer Packaged Goods" by Alan Yong serves as a comprehensive guide for launching and managing successful eCommerce operations within the consumer packaged goods sector. The book addresses both newcomers tasked with launching a brand online and seasoned professionals in the consumer goods industry who are navigating the significant shifts brought about by eCommerce. It details the transition from traditional brick-and-mortar strategies to the digital marketplace, emphasizing the importance of understanding and leveraging new sales platforms, marketing strategies, and distribution models. Alan combines his extensive experience with practical insights and detailed strategies, covering everything from crafting an effective eCommerce strategy to navigating digital marketing, managing product pages on digital shelves, and understanding the complexities of global online markets. The aim is to unpack the intricacies of eCommerce, making it accessible and actionable for professionals aiming to either initiate or expand their digital presence in the consumer goods industry.