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The co-op bookstore for avid readers
Do Open: How a Simple Email Newsletter Can Transform Your Business (and It Can)
Discover why the humble newsletter is pure and utter gold
How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? "For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine." So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:- Why giving is your secret to success
- How to get people's attention when time is your biggest competitor
- Why creating beats sharing
- How a small team can win
Book Details
- Publisher: Do Book Co.
- Publish Date: May 2nd, 2017
- Pages: 160
- Language: English
- Edition: undefined - undefined
- Dimensions: 6.90in - 4.60in - 0.70in - 0.55lb
- EAN: 9781907974304
- Categories: • E-Commerce - Digital Marketing• Marketing - Direct• Internet - Social Media
About the Author
Hieatt, David: - David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The 'Scrapbook Chronicles' Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any standard. Before starting Hiut Denim in his home town of Cardigan, David worked at Saatchi and Saatchi and then built howies into one of the most influential active sports brands of the last decade. After selling howies to Timberland, he co-founded The Do Lectures. Voted in the top ten ideas festivals in the world by The Guardian, it now takes place in West Wales, California and Australia. David has spoken at Apple, Google, and many other top companies. He is the author of Do Purpose, published in 2014 by Do Books.
Praise for this book
"Big admirer of David Hieatt... Now he shares how a newsletter can have a great impact on your business. Couldn't agree more. Full of practical, helpful tips." - Tina Roth Eisenberg, founder of Tattly and Creative Mornings "Don't be fooled by its pocket-sized appearance, this book is full of transformative tools from entrepreneur and founder of howies and Hiut Denim. David Hieatt packs in some great advice for business minded folk." - Nathan Maker, No Guts No Glory "A super tool focused on improving engagement with your community, which can be a real challenge in a social-media-heavy, time-poor world. Recommended." - Deborah Colella, The Dog Nanny