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The co-op bookstore for avid readers
Don't Quit Your Day Job!: What You Need to Know Before You Go in Business So You Can Stay in Business
Larry Winget will teach you what you need to know before you start your business so you can stay in business
Book Details
- Publisher: G&D Media
- Publish Date: Jul 6th, 2021
- Pages: 250
- Language: English
- Edition: undefined - undefined
- Dimensions: 7.95in - 4.96in - 0.55in - 0.55lb
- EAN: 9781722505110
- Categories: • Personal Success• Personal Growth - Success• New Business Enterprises
About the Author
Winget, Larry: - Larry Winget is a professional motivational speaker, bestselling author, television personality and social commentator.
More books by Larry Winget
Praise for this book
A myth-busting account of the hard realities of successful entrepreneurship. Winget loves entrepreneurism--he's devoted his professional life to it--but most people aren't prepared for its demands. Unfortunately, owning one's own business has become overly romanticized, and the author takes an uncompromising if rhetorically strident aim at "woo-woo thinking"; i.e., the language of self-empowerment that engenders unrealistic goals. Running a successful business, the author implores, is not about passion or love or a visionary idea. Neither is it about freedom--business owners generally don't have any. And a desire to change the world is quixotic hubris--the world is intractably resistant to reform. The only sound motivation is profit, achieved by delivering a product that customers will buy or solving a problem painful enough they will pay to make it disappear. The author combines an unflinching wake-up call to idealistic dreamers with an overview of the onerous obligations of the business owner--this book is meant to edify and instruct and also scare off those who are unlikely to succeed. For example: "Love cannot be the reason you go into business." Also, Winget provides a wealth of sound entrepreneurial counsel customized for the beginner and covering everything from social media to time management. An experienced and successful business owner, the author incisively analyzes the differences between an entrepreneurial hit and miss; the former is a salable response to a real consumer need, and the latter is a response to the business owner's personal needs. The tone here sometimes veers toward tendentious, and the book isn't free of empty clichés. "Lighten up! Don't get your panties in a wad over every little thing that happens." Still, for the reader thinking of launching their first business, this could be a helpful splash of cold water. Prudent, pragmatic guidance for those who can weather the author's bombastic writing. - Kirkus Reviews
